Italian coastal chic; what to pack Puglia

Ok guys, you spoke and I listened. During my time in Puglia I had a lot of questions about what I was wearing and a few of you even requested a ‘what I wore’ post. It’s a bit of a blog post departure for me, but I thought I’d try something new. So whilst my upcoming blogs will share the travel highlights, this first post is all about what I wore in Puglia. I’ve made this post entirely shoppable, so if anything catches your eye you can follow the links and snap the pieces up for your own summer adventures. Browse and enjoy!


The Stylish Explorer Look

Puglia is full of quaint Italian towns that are just waiting to be explored. I chose this outfit as it is stylish yet fairly conservative. I felt really comfortable in this black wrap dress from River Island and the panama hat added an extra touch of style. I chose to use my black leather backpack so I could keep my hands free for taking lots of photos. The gold sandals are really comfy and gave an air of ‘Grecian Goddess’.



The Riviera Chic Look

For our day trip to the coastal town of Monopoli I wanted an outfit that oozed Riviera style. I found this white ruffle top in Bershka and paired it with a pair of high waisted culottes from Zara. My Oliver Bonas bag added a pop of colour and I finished the look off with the same fedora hat.



The Perfect Maxi Dress

This stylish maxi dress is perfect to wear by the pool or during a day trip. The horizonal strips are slimming and I love the cross back detailing. It’s stretchy, and comfortable and looks much more expensive than it actually is!

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My Essential Poolside Pieces

My new poolside pieces are mostly part of a large Acccessorize haul that I did before my trip to Puglia. Here are my favourite looks 

The Marylin Monroe Swimsuit

This white swimsuit is incredibly flattering, especially for girls who feel self-conscious about big boobs. It has inbuilt cups in the swimsuit and ties around the neck. It perfectly combines glamour and comfort and I felt great in it around the pool.



The Crochet Pink Bikini

I love this pink crochet bikini from Accessorize. The colour looks great against a tan and this bikini cut will definitely be in style this summer. If pink isn’t your colour, it also comes in white!


Embroidered Beach Shorts

If kaftans aren’t for you, you’ll love these embroidered shorts. They look great poolside and can also be paired with tops for a stylish day look. I wore them with a white Bardot top with flute sleeves as well as around the pool. They’re high waisted so nip you in for a flattering silhouette.



The Neon Pom Pom Kaftan

This has to be the comfiest kaftan I’ve ever worn. The under-bust tie also makes it incredibly flattering, and it’s bang on trend with the lime green pom pom fringing.



The Embroidered Kaftan

The embroidered detailing on this kaftan is gorgeous and the drop waist tie helps to give a flattering shape. It’s great for lazing by the pool and leisurely lunches in the sun.



The Aztec Swimsuit

This Aztec swimsuit added a splash of character to my fairly neural (and predominantly white!) Puglia wardrobe. The swimsuit has a gorgeous cross back detail and also has cups in the bust for a flattering look.


Do you like what I wore in Puglia? I’d love to hear which look is your favourite and what pieces you love the most. If you want to see more style posts like this on The Travelista, please let me know! Jess x

Some of the pieces featured in this blog post have been gifted to me.

Jessica Ruth Gibson is the Founder and Editor of Travelista and an award-winning travel content creator of 10 years. She lives in York, UK with her son and has travelled to over 50 countries; her favourites being Italy, Canada and Vietnam.


  • Love this post! The swimming costumes and bikini are so cute.

  • Good post but I wish you had wrote where each item was from. To find out I need to click on each one. Time consuming when I’m browsing & I eas the blog on my phone

  • Love this post. While you look fabulous in all of those outfits my favourite is the Riviera Chic one. I have also taken a shining to the neon pom pom kaftan

  • Girl you look bloody BANGING in every outfit! I have that aztec swimsuit and love it so much; it’s super flattering!

    Hayley xo

  • What a fab post!! My favourites are the off the shoulder top and the pom pom kaftan. I’d love to see more fashion posts as you always look super stylish.

    • Thank you Angie! The pom pom kaftan seems to be a big hit 🙂 Will definitely try to do more travel style posts in the future xx

  • LOVE LOVE LOVE this Jess! More style posts please 🙂 x
    Sophie Cliff

    • Yay! Thanks girlie! Will endeavour to do more travel style posts x x

  • LOVE this post Jess and really hope you do more like it! Your entire wardrobe is fabulous but my favourite pieces are the neon pom pom kaftan, the white Marilyn Monroe swimsuit and your fedora. I love how accessible your collection is to everyone too 🙂 xx

    • Hey Maggie! Thanks for the feedback, really pleased to hear you like this style of post. Adore the white swimsuit too. Your comment has made my day! x

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