As many of you will know, prematurity is now a topic very close to my heart after my own son Theo was born prematurely at 25 weeks. As well as posting about travel and motherhood, I also try to raise awareness about prematurity whenever I can (particularly on my Instagram). But today I am glad to raise awareness on my blog and to spread the word about 'Soothing the Smallest', a fantastic campaign between Sudocrem and premature baby charity Ickle Pickles.
Soothing the Smallest
Every year, 1 in 8 babies are born prematurely, that’s 100,000 babies every single year. Just like Theo, these babies need to spend weeks, sometimes months, in neonatal care units before they are strong enough to leave. Neonatal intensive care costs the NHS thousands of pounds every day and many hospitals do not have the equipment to care for extremely preterm babies.
This autumn, Sudocrem and premature baby charity Ickle Pickles are teaming up to raise funds for the vital neonatal equipment premature babies so desperately need. In honour of the partnership a new, limited edition pot of ‘My Ickle Sudocrem’ has been created and will be sold in Boots and Tesco stores across the UK for six weeks from the 26th of August. Each sale of the ‘ickle pot' will mean 50p donated to Ickle Pickles. An historic event for the brand, Sudocrem have never before adapted their classic packaging for a charity campaign such as this. A typical ventilator costs £25,000, the equivalent of 50,000 little pots.
Enter My Giveaway and Win a Toy Panda
I'm giving away 3 gorgeous Keel Eco Panda soft toys to my followers as a thank you for getting involved. In order to win, all you need to do is
1. Share the below Instagram post from @icklepickles_charity to your Instagram story
2. Tag me @thetravelista when you share it on your story
The winner will be selected using a random number generator on Friday 11th September and announced via Instagram stories. Winner must supply a UK address to receive the prize.
View this post on Instagram
How else can you get involved?
- Host your own panda-themed picnic and share a photo using #soothingthesmallest #pandapicnic
- Donate 50p to Ickle Pickles by purchasing one of the My 'Ickle Sudocrem pots at your local Boots or Tesco
- Find out more on the Sudocrem website
Every purchase of a My Ickle Sudocrem pot means 50p to Ickle Pickles.
Thanks for taking the time to read this post and to help spread the word about Ickle Pickles premature baby campaign.
Read my premature birth story here.